Co-op job…finally

With the economy the way it is, and the New Year just around the corner, I have been terrified I would be job-less come January. BUT….I am excited to say that I finally secured a job and I couldn’t be more thrilled. The company is called Street Attack- and to me they are celebrities. Check [...]

Widgets cont…

The future of widgets: upside On December 1, 2008, AdAge featured an article by Bob Garfield called Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them? Southwest Airlines, the article explains, created the “Ding” widget which allows Southwest Airline flyers to receive fare information on flights that interest them. It sits on [...]

Widgets

Recently, particularly within the last few years, widgets have become a huge online phenomenon. Believed to have received popularity from the social networking site MySpace, today an Internet user can find a widget almost anywhere that suits their needs and interests. First of all- what exactly is a widget? Since the creation of the term, [...]

HipCricket

As of December 2006, over 18.5 billion text messages are sent every month – and that number has grown by 250% each year for the last two years. Because SMS is standardized across the globe, and because text messaging is available on 98% of all cell phones, it seems obvious that mobile marketing is the direction advertising must [...]

The iPhone & Mobile Advertising

You would have to live under a rock to not hear the buzz around Apple’s iPhone. With its sleek design, touch screen, accessibility to the Web, and tons of really cool applications that allow you to do things like track polls, turn your phone into a graphing calculator, and play games, the iPhone has proven itself to [...]

Modernista!

As the Internet becomes more common in everyone’s daily life, companies across the country strive to make their website (which in my opinion is a direct reflection of the work they do) stand out from the crowd. Many people feel that websites heavy in flash content is the way to go, others deliberately have text [...]

Microsoft’s “Life Without Walls” campaign

I have to give props to Crispin Porter & Bogusky for pulling this one off. Countering the ever famous “Get a Mac” campaign, Microsoft just Thursday underwent a drastically necessary image face lift, making PC users not only NOT dorky, but…dare I say…cool. From Tony Parker to the dude saving the polar bears, Microsoft pretty convincingly [...]