As of December 2006, over 18.5 billion text messages are sent every month – and that number has grown by 250% each year for the last two years. Because SMS is standardized across the globe, and because text messaging is available on 98% of all cell phones, it seems obvious that mobile marketing is the direction advertising must [...]
Text Messaging & Driving
Text messaging is a relatively new form of communication that has come about in the technology age. And it’s not just the youth that are doing it. Whether it’s an “I got home safe” text to parents, a more discreet form of flirting, or a tool used to make plans amongst friends, text messaging has [...]
